1)       Day One Opening Activities

a)       Objectives, agenda, ground rules

b)       Participant introductions

2)       The Ten-P product development paradigm:

a)       Positioning - how to identify and distinguish the new product from those of competitors,

b)       Planning – how to organize the product development process into development stages,

c)       Partnering – how to identify and enlist the support of strategic partners who can make the new offering more attractive to the targeted market segment,

i)        Product Design Exercise

d)       Producing – how to identify and secure capabilities that will be required to successfully penetrate the market,

e)       Processing – how to identify and develop ancillary processes required to achieve success in the market,

f)        Packaging – how to determine the extent and nature of bundling appropriate to the market,

g)       Pricing – how to determine a pricing structure that will optimize revenues and profits,

h)       Promoting – how to identify and implement an appropriate means of making the market aware of the new offerings

i)         Placing – how to identify, enlist, and train marketing channels to be employed, and

j)         Pleasing – how to identify and support customer service requirements of the targeted segment.

3)       Day One Closing Activities

a)       Career Planning  Exercise

b)       Evaluation  

4)       Day Two Opening Activities

a)       Career planning reports

5)       Phase and Gate product development methodology:

a)       Project Evaluation

b)       SWOT Analysis

c)       Benefit Measurement Approaches

d)       Economic Modeling

e)       Designing Gates that Work

f)        Making the Gates Work

g)       Resource Allocation

6)       Project Management Disciplines

a)       Scope Management

b)       Time Management

c)       Cost Management

d)       Quality Management

e)       Human Resources Management

f)        Communications Management

g)       Risk Management

h)       Procurement Management

i)         Integration Management

7)       Day Two Closing Activities

a)       Workshop follow-up

b)       Course objective review

c)       Certificates of Completion

d)       Evaluation